The commercial features a robot coming home from a long day at work (he’s just like anyone else). He feeds his fish and pulls out a bag of Carl’s Jr. food that he got on his way home. He pulls out the new hand-breaded chicken sandwich and looks at it longingly. Then slowly realizes he has no place to ingest, digest or even insert the sandwich. He’s a robot and can’t eat. But that doesn’t stop him from trying to smash it into his face a few times before giving up. This action is paid off with the line, “Machines can’t eat it, machines shouldn’t make it.” And that’s just the way it is.
Advertising Agency: David&Goliath, USA Chief Creative Officer: David Angelo Executive Creative Director: Colin Jeffery Creative Directors: John Battle, Jason Karley Associate Creative Director/Art Director: Phil Covitz Copywriter: Mark Monteiro Executive Producer, Managing Director: Carol Lombard Executive Producer: Christopher Coleman Broadcast Producer: Kara Fromhart Production Company: MJZ Director: Rocky Morton President: David Zander Executive Producer: Jeff Scruton Producer: Donald Taylor Director of Photography: Kris Kachikis Editorial: Union Editorial Editor: Jim Haygood President/Executive Producer: Michael Raimondi VP/Executive Producer: Megan Dahlman Assistant Editor: Dylan Firshein Telecine: Company 3 Colorist: Mike Pethel VFX: Eight VFX VFX Supervisor: Fred Hopp Executive Producers: Baptiste Andrieux, Shira Boardman VFX Producer: Donna Langston Senior Compositor: Philip Ineno Compositors: Ryan Yoshimoto, Mathieu Caulet Art Director: Yann Mallard Sr CG Artist: Greg Gangemi CG Artist: Brad Hayes Rig & Animation: Kevin Culhane 3D Roto & Compositing Support: Mikros VFX Coordinator: Douglas Scruton Music: South Music Creative Director/Composer: Jon Darling Composer: Todd Schnitzer Head of Production/EP: Dan Pritikin Producer: Alex Granieri Sound Design & Final Mix: 740 Sound Design Executive Producer: Scott Ganary Sound Designers: Andrew Tracy, Eddie Kim Final Mix: Eric Ryan