Brief Explanation: To communicate to potential clients what we do, what we are and how we do it is difficult considering the proof of this is in so many different media spaces and formats. We needed a way, to not only engage our audience but immerse them in everything we stand for and give them the full Leo Burnett experience. Describe the brief from the client: We’re very proud of our work, and we want to let people know about who we are, what we believe in, what we’ve done, and where we’re going. So we needed to design a communications piece to send to potential clients that embodied everything we are in a visually stunning, interesting and engaging way. Description of how you arrived at the final design: Inspired by Leo Burnett, who in the grip of a great depression, placed a bowl of apples in reception as an act of hospitality in a hungry world. We bought this kind of personal and selfless act to life through a blend of old world, hand made design and crafting with cutting edge technology that communicate the personal touch, and the belief’s in our unique brand of advertising, that tells the full story of Leo Burnett in a visual engaging and hands on way. Indication of how successful the outcome was in the market: We received overwhelmingly positive feedback from each CEO who received the AppleBox with personal calls made to our head of new business. Not only did they express their gratitude for sending them such a beautiful and unique piece, but our Leo i-Pad inside was extremely well received and enabled us to begin an open dialogue with the recipients about working with us in the future. The Design & Branding titled APPLE BOX was done by Leo Burnett Sydney advertising agency for product: Leo Burnett Advertising Agency (brand: Leo Burnett) in Australia. It was released in the Jun 2011. Business sector is: Business equipment & services.
Type of Entry: Graphic Design & Design Crafts Category: Self Promotion Advertiser/Client: LEO BURNETT SYDNEY Product/Service: LEO BURNETT SYDNEY Entrant Company: LEO BURNETT SYDNEY, AUSTRALIA Design/Advertising Agency: LEO BURNETT SYDNEY, AUSTRALIA Executive Creative Director: Andy DiLallo (Leo Burnett) Art Director: Jim Walsh (Leo Burnett) Copywriter: Brad Grey (Leo Burnett) Producer: James Rogers (Leo Burnett) Illustrator: John-Henry Pajak (Leo Burnett) Artist/Modeller: Vlad Malkovich () Digital Producer: Ed Larossa (Leo Burnett) Digital Developer: Kevin Brown (Leo Burnett) Digital Developer: Will Parry (Leo Burnett)via www.coloribus.com