As a landmark for the brand FC St. Pauli, we build the "Counterpole": The box consists of three container boxes that sit on a steel scaffold between the north stand and the back straight in the old part of the stadium. On the outside of the upper container, we installed a terrace with 26 seats offering fans the best view over the pitch. The interior of the containers is an hommage to the club and the district. In 14 games "Counterpole" provided match day hospitality in the current season and also stuck out as a true commitment to the club and its culture and as a reminder to stick to those values.
Type of Entry: Ambient Category: Special Build Title: GEGENPOL Advertiser/Client: FC ST. PAULI Product/Service: FOOTBALL CLUB Entrant Company: INTERPOL+- Berlin, GERMANY Advertising Agency: INTERPOL+- Berlin, GERMANY Creative Director: Lars Ruehmann Art Director: Tim Schierwater/Mark Hoefler/Oliver Schock Planner: Mathias Mueller-Using/Michael Becker Producer: Nadschja Hemieda/Karolin Siller Illustrator: Artemio Tensuan/Marcel Grein (Junior)/Jan Paepke(Junior)/Sebastian Suess Other Credits: Michael Meeske/Jan Schierwater/Mario Blumhagen/Christian Blazevic/Dubravko Hotko/Kjeld Meyer (Didid)via www.coloribus.com