Online scams taken offline
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Most victims of online attacks thought they’d never fall for an Internet scam. To prove just how vulnerable your personal information can be, Internet Explorer created an entire phony bank and an "inheritance store" in New York's financial district that operated just like an online phishing scam. All it took was an unbelievable offer and halfway credible signage to convince New Yorkers to gladly hand over all sorts of ridiculously intimate personal information.
Advertising Agency: Crispin Porter + Bogusky , United States Product: Internet Explorer 8 Chief Creative Officer: Rob Reilly/Andrew Keller/Jeff Benjamin Executive Creative Director: Tim Roper (Group Creative Director) Creative Director: Dave Steinke (Cd)/Mark St. Amant/Justin Ebert/Dj Pierce/Caprice Yu/Tim Geoghegan (Acds) Art Director: Dj Pierce/Slava Morshch Copywriter: Justin Ebert/Ian Falcon Advertiser’s Supervisor: Alex Kayne Planner: Graham Furlong Account Supervisor: Ryan Skubic (Account Director)/Kate Higgins (Management Supervisor)/Ben Haynes Producer: Chris Kyriakos (Executive Integrated Producer)