Anta

Information / Credits

Description Of Ambient Execution: What Kind Of Jeans Represents Genuine Street Culture? MJeans Develop A New Type Of Denim Wash, A Wash That Is Different From The Common Stone Wash; It Is Called “skate Wash.” Using Denim To Cover Up An Entire Skateboard Park, We Were Able To Create An Unusual Outdoor Advertisement. Skateboarders And Roller Bladders, Come Regularly To Skate On The Denim. After Going Through Numerous Wear And Tear Created From The Friction Of The Wheels, A New Type Of Authentic Denim Is Born, The Denim Is Then Shipped Back To The Factory For Tailoring, Where The Denim Is Then Formed Into A Genuine Pair Of Street Wear Created By MJeans.

Advertising Agency: JWT, Shanghai, China Executive Creative Director: Yang Yeo/Elvis Chau Creative Director: Terence Leong Art Director: Zhang Chao Copywriter: Salome Zhang Account Supervisor: Edward Dai Illustrator: Casper Franken (Shotopop) Photographer: Jonathan Tay/Rj Teo (Cliq) Other Credits: Retouching:amoeba/Production House:cliq Asia Ltd/Designer:zhang Chao/Casper Franken (Shotopop)