A remarkable film celebrating the groundbreaking new Whitney Museum in New York. The new building, designed by architect Renzo Piano will be finished in 2015, though one wouldn’t believe it to see the film. The inspired concept of the project was created by Ogilvy Films and molded into realization by the talented hands of Aero Film's Sam O'Hare. The task at hand was to develop a film that would embrace what the Whitney will be at its completion, innovative and exciting, this film allows a true visualization of what the future holds for the space. Ogilvy presented this opportunity to Sam and Aero Studios to create a photo real CGI film of what the new museum will look like complete with their comprehensive collection of art. The animation technology allowed Sam and his team 6 weeks to create the entire museum in 3D from the architect’s plans, build the artwork, shoot background plates, and make it look stunning in the meantime. The animation in the film was so effective that it had many of the audience members at the screening convinced that the museum had already been built!
Client: The Whitney Museum of American Art Agency: Ogilvy NY Executive Producer: Peter Bassett Exec Creative Director: Lars Bastholm Art Director: Diego Zambrano Copywriter: Jason Marks Aero Studios Director, Lead VFX Artist: Sam O'Hare Key VFX Artist: Andrew Gilbert Executive Producer: Sara Eolin