The Brief: To establish the Spiegel as Germany’s best investigative political magazine. Solution: The Spiegel magazine has the most substantiated analyses. We translate this unique journalistic quality into a fascinating visual: a big picture is created by numerous smaller pictures – which upon closer view provide all the details and background information. Claim: A fine pen draws the more accurate picture.
Advertising Agency: Jung von Matt, Berlin, Germanyvia www.coloribus.com