Buenos Aires, June 2011. Under the concept “Love is out there. If we get organized, there’s plenty for all”, Ogilvy Interactive developed “Singles Finder”, a brand new application created for its client Zonacitas.com, the major argentine portal to find the perfect date. Buenos Aires is one of the cities with the best nightlife of the world, with thousands of bars, discos and pubs. Yet sometimes, having so many options is a problem to find and meet single men and women. Today is available in Buenos Aires "Singles Finder", a free Smartphone App accessible in iTunes Store that gives you the exact amount of single prospects in each location. Because if you want to meet single people, first you have to know where they are. And the best part is to know it, before buying your ticket.
Advertising Agency: Ogilvy, Argentina General Creative Director: Gaston Bigio Interactive Director: Ramiro Dirube Interactive General Creative Directors: Gastón Schaefer, Martín Garrocho Digital Projects Director: Pablo Endler Copywriter: Ignacio Jardon Art Director: Diego Bertagni Illustration: Diego Grandi Developer: The App Mastervia www.coloribus.com