Webroot Internet Security

Information / Credits

Three babes want to meet eligible men. Really. Boulder, Colo.—Three :30 commercials from Webroot, Broomfield, Colo., breaking online this month, portray some of fraudulent email’s less often considered victims. The campaign, by advertising agency TDA_Boulder, supports the Internet security provider’s brand positioning as your “online protector.” One commercial shows three distraught, hot babes who really do want to meet eligible men online. In another, Nigeria’s Consul of Digital Affairs, Babatunde Kolawole speaks out “to reclaim [his] country’s good name.” In the third, a regretful guy describes the male enhancement link he clicked, and the spam it sent his friend list and his mom. All three are tagged “Don’t let bad links happen to you,” and close on a graphic of the $79.95 “Webroot Internet Security Complete.” The spots also direct viewers to a sweepstakes on Webroot’s Facebook page. One entrant each week for 6 weeks will win either an iPad2 or an iRobot Roomba electronic vacuum. The media buy, also by TDA_Boulder, includes FunnyOrDie.com, the SpotXChange ad network and PC World’s Facebook page, and targets heavy computer users with $75K+ household income and an average age of 39. Additional exposure will come when the spots are retagged in tandem with kids’ online protection group iKeepSafe.org, and appear on public service online media via Google, AOL, and Yahoo, and television via Comcast and the National Association of Broadcasters (NAB). Creative credits go to TDA art directors Neal Desai and Barrett Brynestad, associate creative director/copywriter Jeremy Seibold and creative directors Jonathan Schoenberg and Thomas Dooley. The director is Michael Downing of Epoch Films, Beverly Hills. Webroot, Broomfield, Colo., provides Internet security via products including email, Web and archiving security services for businesses, and antimalware, privacy and identity protection for consumers. www.webroot.com TDA_Boulder is a strategically-focused creative agency with $30 million billings from clients including, among others, FirstBank, Webroot, Russian Standard Vodka, Boyer’s Coffee, Sir Richard’s Condom Co., Justin’s Nut Butter, and Avery Beer. tdaboulder.com

Advertising Agency: TDA, Boulder, Colorado, USA Creative Directors: Jonathan Schoenberg, Thomas Dooley Art Directors: Neal Desai, Barrett Brynestad Associate Creative Director / Copywriter: Jeremy Seibold Interactive Designers: Wes Schauble Agency Prods.: Christi Tucay, Dennis Di Salvo Prod. Co.: Epoch Films, Beverly Hills Director: Michael Downing D.P.: Jeff Cutter Exec Prod.: Lisa Margulis Prod.: Francie Moore Editorial / Post: Cosmo Street, Santa Monica Editor: Katz Exec. Prod.: Yvette Cobarrubias Prod.: Patty Paz Animation / Graphics: Nave Music: Yessian, Detroit Exec. Prod.: Michael Yessian Composer: Daniel Johnson Mixer: Mark Verstraete