Nike focuses on action sports in a night-time setting with its new global 'Just Do It' campaign, The Chosen, featuring 25 athletes including skateboarder Paul Rodriguez, surfer Laura Enever, snowboarder Danny Kass and freestyle BMXer Garrett Reynolds. The ad was shot over the course of two years at seven locations - Whistler, Aspen, Bali, Hawaii, Florida, New York City and Los Angeles - at night, with pyrotechnics and stunts reminiscent of a rock concert. The campaign, which will be shown in 23 different markets, debuted on Facebook and and can now been seen on www.nike.com/chosen. It will also air on Sunday, June 5 during game three of the NBA Finals. Alongside the ad, Nike is running a video contest via Facebook inviting skaters, surfers, BMX riders, snowboarders and skiers to submit a video of their crew. The winners, selected by fans, athletes and Nike, will have the chance to travel with the Nike team while getting access to exclusive Nike products and experiences.
Agency: 72andSunny Client: Nike Executive Creative Director: John Boiler Executive Creative Director: Glenn Cole Designer: Rob Teague Creative Director: Jason Norcross Creative Director: Matt Murphy Writer: Cody Osborne Director of Film Production: Sam Baerwald Producer: Danielle Tarris Production Company: Park Pictures Director: Lance Acord DP/Cameraman: Lance Acord DP/Cameraman: Dave Seaone DP/Cameraman: Don King DP/Cameraman: Greg Schmidt Producer: David Mitchell Executive Producer: Jackie Kelman Bisbee Executive Producer: Justin Pollock Executive Producer: Mary Ann Marino Editorial: Final Cut Editor: Chris Jones Editor: Graham Turner Editor: Ben McCambridge Editorial Producer: Marie Foley Editorial Producer: Jennifer Miller Executive Producer: Saima Awan VFX: The Mill Flame Artist: Bill Higgins Senior Producer: Arielle Davis Telecine: CO3 Colorist: Sean Coleman Audio Post: Lime Studios Mixer: Rohan Young Mixer: Joel Waters Sound Effects: Barking Owl Sound Designer: Michael Anastasi Executive Producer: Kelly Fuller Music: Hanni El Khatib Global Brand Communications Director: Ean Lensch Global Advertising Director: Davidvia www.coloribus.com