Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility. The airing accompanies the hashtag #prasemprefenomeno (phonemenaforever), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement.
Advertising Agency: F/Nazca Saatchi & Saatchi, Argentina Creative Directors: Fabio Fernandes, Eduardo Lima, Theo Rocha Creatives: Eduardo Lima, João Linneu, Theo Rocha Head of Art: João Linneu Agency producers: Adriano Costa, Marcio Leitão Account: Marcello Penna, Saulo Sanchez, Camila Hamaoui Media: Lica Bueno, Sandro Cachiello, Bruno Storace Planners: José Porto, Utymo Oliveira Producer company: Ioiô Filmes Director: Jones e Tino Cinematographer: Andre Faccioli Post Production: Tribbo Post Animation: Fernando Lanças Illustrator: André Maciel Editors: Ricardo Jones, Marcio Leitão Visual Effects Editor: Marcio Leitão Account producer company: Lu Novelli Sound: Satélite Composer: Music by Barbatuques "Baianá" Edit: Satélite team Advertiser's Supervisor: Tiago Pinto, Guilherme Glezervia www.coloribus.com