We had to create a gift / direct mail to commemorate and celebrate the WWF’s 50 years of environmental conservation. The idea: A living calendar. A piece of design that reflects our cause and that aims at changing the perception of what people can do to help the planet. By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet. 365 days, one drop of life everyday.
Advertising Agency: Leo Burnett, Bogota, Colombia Executive Creative Directors: German Espitia, Fernando Hernandez, Mauricio Sarmiento Art Directors: Wilson Gonzalez, Fernando Hernandez Copywriters: Lukas Calderon, German Espitia Illustrators: Wilson Gonzalez, Fernando Hernandez Industrial Designers: Paola Torrenegra, Fabian Pulidovia www.ibelieveinadv.com