Super goes in. Superdry taste comes out. This visual-effects heavy TVC depicts a hyper-stylised Hahn Super Dry brewery where the 'superness' - represented by a series of unorthodox influences - is infused and brewed into the beer at every stage of its creation. The 60second TVC from Sydney agency Publicis Mojo was shot in LA by director Tom Kuntz, who won an Emmy award for best commercial of the year for his work with Old Spice’s ‘The Man Your Man Could Smell Like’. While most of the VFX was completed by Eight VFX in California, I put this finishing touches on this commercial here in Sydney at Cutting Edge using Flame. Also completed were a 45', 30', and some 15' versions.
Director: Tom Kuntz Agency: Publicis Mojo Sydney Executive Creative Director: Micah Walker Creative Team: Justine Armour, Ruth Bellotti Agency Producer: Adrian Shapiro Production: MJZ Producer: Scott Kaplan Editor: Gavin Cutler @MacKenzie Cutler Visual Effects: Eight VFX and Cutting Edge Sydney Sound Design: Simon Lister @Nylon Studios Music Supervisor: Karl Richter @Level 2