Never been easier to prevent the expression lines
Sao Paulo, May 2011 - Skin care is a common subject on most of women conversations. This subject now counts with one more reinforcement. Neutrogena released an interactive booklet in which people can share their own experience in how to eliminate expression lines. Created by DDB Brasil, the ad has actual lines, as if they were wrinkles on women faces. To eliminate them, the reader must pull the product’s package. The action refers to the use of night time facial moisturizer Neutrogena Ultra-light, which prevents and softens the appearance of expression lines.
Agency: DDB Brasil Advertiser: Neutrogena Title of Ad: Never been easier to prevent the expression lines. Creative Directors: Sergio Valente, Marco Versolato, André Pedroso, Mariana Sá Art Director: Samyr Souen Copywriter:Rodrigo Mendonça Account Supervisor: Cristiane Pereira Heal, Fernanda Marin, Carolina Franco do Amaral, Giordana Scarpellini Art Buyer: Clariana Costa and Carmen Castillo Photographer (model): Maurício Nahas Photographer (Pack): Marcel Valvassori Image Treatment : 24\7 Graphic production: Clariana Costa and Anelito Nóbrega Typographer: P+E galeria digital Animation: Felipe Rolli Advertiser's Supervisor: Fernanda Rol