Santa Casa de Misericãrdia de São Paulo's new campaign resorts to simple and good-humored language to approach a serious theme: blood donation. The series of three ads created by the agency Young & Rubicam, Sao Pauo voluntarily responsible for the institution's communication since 2004, is already being aired. With the objective of stimulating the population to embrace the cause, the pieces called 'Bald', 'Beard' and 'Woman' show a person upside down, making the personâs face red with blood and his/her veins bulge. The signature explains: 'You have more blood than you need. Give a bit'.
Advertising Agency: Young & Rubicam, Sao Paulo, Brazil Planner: David Laloum, Eliana Yamaguchi Chief Creative Officer: Rui Branquinho Creative Director: Flávio Casarotti, Sérgio Fonseca Copywriter: Lucas Casão Art Director: Guilherme Racz Photographer: Brandon Voges – Bruton Stroube Studios Account manager: Ticiana Cardoso Art Buyer: Monica Beretta, Stephanie Wang Account Supervisor: Valeria Ordonhez Advertiser’s Supervisor: AntÃ´nio Carlos Fortevia www.ibelieveinadv.com