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The ad is for the Obsessive Compulsive Disorder (OCD) Foundation and is an entry for the Cannes Goodwork ad contest. It already garnered attention on the web and we thought it might interest you as well.
Agency: Mccann Erickson, Tel Aviv, Israel Copywriters: Daniel Barak, Tal Schweiger Creative Director: Eldad Weinberger Creative Digital: Nir Refuah