Tok&Stok releases an unprecedented action on Twitter to prove that their furniture are really easy to assemble. The company now provides instruction manuals in the social network.At the profile @manuais_tokstok, consumers may see, in just 140 characters, how to assemble the furniture. They can also download an assembly diagram of each furniture. The action was created by DDB Brasil. Beside the differential use of social media, the action also shows the concern of Tok&Stok and the environment: each manual in 140 characters on Twitter saved a piece of paper.
Advertising Agency: DDB, Brazil Executive Creative Directors: Sergio Valente, Marco Versolato Creative Directors: Andre Pedroso, João Mosterio and Daniel Bottas Creatives: Marcelo Bruzzesi, Marcos Abrucio, Ulisses Razaboni Planners: Cynthia Horowicz, Carolina Roxo, Marcus Vinicius de Freitas, David Gross Media: Alessandra Gambuzzi, Soraya Sobral, Patricia Oliveira, Yatan Cenciales Account Supervisors: Polika Teixeira, Marcia Aguiar, Susana Poli, Marcelo Trivelato Advertiser's Supervisors: Regis Dubrule, Ghislaine Dubrule, Flavia Lucenavia www.coloribus.com