Carnaval in Rio, March 2011. Three million people go out in the streets every day to enjoy the celebrations. Their fuel? Antarctica beer, of course; which in Brazil is known as "A BOA", or "The GOOD". But how were they supposed to find a street vendor amongst the crowd? With this in mind, Antarctica via AlmapBBDO, Sao Paulo created the GPS da BOA, a giant arrow that showed people where the nearest vendor was.
Client: Ambev Agency: AlmapBBDO, São Paulo Country: Brazil Creative Director: Renato Fernandez Creative Director: Luis Sanches Copywriter: Pedro Paes Copywriter: Fábio Ozório Art Director: Denis Peralta Art Director: Tiago Pinhovia www.coloribus.com