Sao Paulo, April 2011 – Tok&Stok releases an unprecedented action on Twitter to prove that their furniture are really easy to assemble. The company now provides instruction manuals in the social network.At the profile @manuais_tokstok, consumers may see, in just 140 characters, how to assemble the furniture. They can also download an assembly diagram of each furniture. The action was created by DDB Brasil. Beside the differential use of social media, the action also shows the concern of Tok&Stok and the environment: each manual in 140 characters on Twitter saved a piece of paper.
Agency: DDB Brasil Client: Tok&Stok Product: Institutional Title of Ad: Tok&Stok Twitter Manuals Executive Creative Director : Sergio Valente and Marco Versolato Creative Director :Andre Pedroso, João Mosterio and Daniel Bottas Created: Marcelo Bruzzesi, Marcos Abrucio, Ulisses Razaboni Planner : Cynthia Horowicz, Carolina Roxo, Marcus Vinicius de Freitas and David Gross Media: Alessandra Gambuzzi, Soraya Sobral, Patricia Oliveira and Yatan Cenciales Account Supervisor: Polika Teixeira, Marcia Aguiar, Susana Poli and Marcelo Trivelato Advertiser's Supervisor: Regis Dubrule, Ghislaine Dubrule and Flavia Lucenavia www.coloribus.com