On Saturday, May 7th, Flash:Light transformed Mulberry Street, Patrick’s Cathedral and the facade of the New Museum into a spectacular nighttime environment of temporary, site-specific public art. An artist-driven antidote to light-based advertising and the capitalization of public space, the event represents a new platform for artists working in light, sound, performance and projection art to present groundbreaking work that re-imagines an iconic New York City neighborhood. Over 5000 people came out for the event. The Media Merchants, with offices in Toronto, Vancouver and Los Angeles, were a technical sponsor for the event and contributed to its success by lending their expertise in architectural projection mapping to the artists and assisted them in the execution their installations – 12 in all. "We were thrilled to join Flash:Light as a technical sponsor, taking our expertise in 3D Projection Mapping and translating an amazing collection of artist's visions on the exterior of the New Museum,” says Anthony Diehl, Technical Director, The Media Merchants. “With the building being almost 200 feet tall, the 20 minute video, which was looped, was a spectacular sight to be seen.” “It was a pleasure and privilege to be a part of an equally professional team, that through artists were able to present the raw capabilities of projection mapping,” adds Adam Adamek, Project Manager, The Media Merchants. “The scale and creativity of the event confirms that this medium is not only picking up stride, but already has talented and skilled experts."
New Museum Projection Mapping - “Let Us Make Cake” To create “Let Us Make Cake” dozens of artists were asked to interact with scale models of the New Museum ranging in size from 11 inches to 11 feet, embracing the museum as both a canvas and vessel. The resulting footage was 20 minutes in length and was projection-mapped onto the New Museum from 8pm Saturday night until 2am Sunday morning. This is the first time projection has been used to animate the entire 174-foot façade of the New Museum. Commissioned by: New Museum Directed by: Nuit Blanche New York & Light Harvest Studios Presenting Sponsor: Audemars Piguet Technical Sponsors: The Media Merchants, Materials & Methods, Float 4 Interactive, Bluewhale Studios, 1976 Productions, Eastern Effects Participating Artists (in order of appearance): Daniel Arsham, Acconci Studio, Federico Frum, Street Art (Elle, Tony Bones, Michael Alan, Jon Bocksel, Sarah Cooper, James Dyvbig, Aimee Lusty, Ian McGillivray, Scott Myers, Misha Tyutyunik), Read More, Chris Jordan, Ursula Scherrer and Claire Scoville, Z Collective, Alyssa Taylor Wendt, Junko Miura, Mary Temple, SOFTlab, Ryan Uzilevsky, Brian O’Connell, Mia Pearlman, Adriana Varella, Dustin Yellin, Chakaia Booker, Olek, Terreform ONE, Jason Krugman / John Parker, Monika Wyndham, Jon Kessler, Light Harvest Studios, Marilyn Minter Saint Patrick’s Cathedral 3D Projection Mapping The 3D Projection Mapping on St. Patrick’s Cathedral explores themes of seasons, time and light. The animation was created by Materials & Methods and sponsored by Audemars Piguet. Directed by: Materials & Methods Animations: Blue Whale Technical Sponsors: Media Merchants, Materials & Methods, Float 4 Interactive, Bluewhale Studios, 1976 Productions, Eastern Effects