A digital idea to create awareness for UNICEF’s education program. Using the spell-check-window as medium, we remind of children in need of education when people misspell a word . You can donate your misspelled word and teach by this others how to write and read. Since the spell-check works over the browser we cooperate with Google Chrome and Donate a Word comes automatically with the next browser update. So UNICEF’s message spreads on every website.
Advertising School: Miami Ad School, Brooklyn, USA Instructors: Tara Lawall, Graham Douglas Art Director: Lisa Zeitlhuber Copywriter: Katharina Schmitt Published: April 2011