Created by Venables Bell & Partners and Nexus Interactive Arts with their Directors Smith & Foulkes (Narrative/Animation/Live action) and El Mysterioso (Digital Development), the intended environment is one where users are able to participate through gaming, Twitter feeds, downloads and other social features. Because the video uses a lot of online programs and sites in the story, we created actual online entities from those that appear in the video. For example, we uploaded the "Ultimate Cannonball" video on YouTube, so users could find it if they cared to search. In order to create a system that rewards users at home for finding these "secret" online properties and to keep them engaged, we made "The Chase Hunt," a Facebook-based tracker records how many sites users find. If they find all nine hidden links that are embedded in nine different pages, their names are entered in a special section inside The Chase Facebook tab. In all, the re-mastered HTML5 experience uses more than 78 unique windows to create the desktop takeover experience that replicates the original film using live windows on the user’s desktop. The re-launch is in 12 languages spanning over 25 Facebook country pages. Debuted in January, “The Chase” demonstrates the performance of Intel’s 2nd generation Core™ i5 processor by creating an action film out of multiple computer application windows. *Note: This link will only run in an HTML5-compatible browser (Chrome, Internet Explorer 9, Firefox 4, Safari 5).
Client: Intel Brand: The Chase in HTML5 Spot Name: The Chase Air Date: 05/02/2011 Agency: Venables Bell & Partners Executive Creative Director: Paul Venables and Will McGinness Associate Creative Director: Paul Foulkes and Tyler Hampton Interactive Creative Director: David Kim Art Director: Beau Hanson Copywriter: Josh Parshauer Director of Integrated Production: Craig Allen Agency Producer: John Eagan Integrated Producer: Kacey Hart Production Company: Nexus Interactive Arts NIA Directors: Smith & Foulkes / El Mysterioso NIA Producer: Tim Dillon NIA Creative Director: Chris O'Reilly NIA Executive Producer: Cedric Gairard NIA Production Manager: Alistair Pratten Sound & Music: Human Editor: Paul Hardcastle Technical Consultant: Rally Interactive