Fiat Street Evo

Information / Credits

Download the iPhone App here: http://tinyurl.com/5tpuaj4 And the Android App here: http://tinyurl.com/6hapy7o Fiat Street Evo it’s the most surprising catalog a car has ever seen. It’s an app (for iPhone and Android) that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign. For example; a STOP sign will tell the user all about the new breaking system, a CURVE ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. And the list goes on with every feature of the car.

Advertising Agency: Leo Burnett Iberia, Madrid, Spain Executive Creative Director: Chacho Puebla Creative Director: Francisco Cassis, Sergio Lobo Copywriter: Francisco Cassis Art Directors: Fred Bosch, Sergio Lobo Interactive Creative: Fred Bosch Creative Advisor: Tura Head of Digital: Asier García, Victor Moreno Head of PR: Sarah Okrent Head of Programming: Victor Moreno Account Supervisor: Asier Garcia, Felipe Garcia Audiovisual Production: Hugo Lage, Rui Lousão Producer: iPhone Droid