One can’t go through childhood without seeing. "The Lorgnettes" is the first advertising campaign of Styl’Optic, a french optical store. The campaign is displayed on in-shop billboards, press and on the optician’s website. It promotes the new range of prescription glasses for kids. With the tagline "One can’t go through childhood without seeing", the four illustrations depict kids in funny situations in everyday life: the morning, the school, the bath and the evening. They invite parents to care for their children’s sight by reminding them of their childhood memories.
Advertising Agency: Euro RSCG C&O, Suresnes, France Creative Director: Christophe Coffre Art Director: Christophe Faureau Assistant Art Director: Ludovic Trebalag Copywriter: Jean Desportes Agency Manager: Benedicte Vignon Advertiser Manager: Mourad Amokrane Agency Producer: Jeanne Halfon Illustration: Christophe Blanc Published: May 2011via adsoftheworld.com