Foam Snake Frenzy is brought to you by new Sensodyne iso-active, the first and only sensitivity toothpaste with iso-active foaming technology, offering a deep clean that leaves you feeling fresh. The Foam Snake Frenzy game, developed by Sensodyne iso-active's agency Grey Canada, continues the brand strategy of launching an innovative product targeted at young women and men through digital branded entertainment experiences. They previously created iso3D, Canada’s largest ever outdoor branded 3D projection, during Nuit Blanche in Toronto - as covered by Digital Buzz, Applied Arts and 680 News. Play on Facebook: www.facebook.com/foamsnakefrenzy (within Canada) or http://apps.facebook.com/foamsnakefrenzy (outside of Canada) Game Overview Foam Snake Frenzy is inspired by the classic 'snake' game, revisited with a social twist for Facebook. To play, maneuver your snake through sleek entertainment inspired environments to eat food items, such as sushi, coffee and popcorn, and gain points. Throughout each of the three, 2-minute, progressively faster and more challenging levels, you can collect bonus items, including a 10-second points-doubler and tail-length-reducer, to help increase your overall score. Social Gaming Features The Facebook platform allows for this classic, arcade-style game to benefit from a social gaming design. Social features included in Foam Snake Frenzy are a 'Challenge Friends' option that posts a challenge with your latest score to one or more selected friends Facebook Walls', and a scoreboard that shows both the 'Top 5 Overall Scores' and your 'Top 5 Friends Scores.' Foam Snake Frenzy on Facebook is highly re-playable, simply because it inspires old-fashioned, friendly competition.
Brand: Sensodyne iso-active (GlaxoSmithKline) Title: Foam Snake Frenzy Agency: Grey Canada VP Executive Creative Director: Carl Jones Associate Digital Creative Director: Dylan Moggey Art Director: Liz Donnelley Copywriter: Neal Khosla Director of Development: Toby Pilling Digital Producer: Alice Keith Flash Production: Stone Canoe