During last winter, TUI, one of the biggest tourism firms in Germany, launched a special action to promote the brand. The “Bad Weather Vacation”: the very first bad weather competition! A mobile app tracked your position and your current weather conditions by connecting to weather stations. You had to check-in your weather conditions and the worse they were, the better your score. After a month, the person experiencing the worst weather in Germany won a great holiday in the Dominican Republic.
Advertising Agency: Jung von Matt/Alster, Germany Executive Creative Director: Götz Ulmer Creative Director: Michael Ploj Art Directors: Andres Maldonado, Tommy Norin Copywriters: Salvatore Russomano, Georg Muehl Accounts: Alexander Kerkow, René Requardt Motion Graphics and 3D: Lucas Zanotto Programming: Clanmo Programming:Christian Roeingh Published: January 2011via adsoftheworld.com