Brief: Increase awareness and stimulate Word of Mouth mentions. Tag/Concept: “Play With Your Coffee” Nescafé Dolce Gusto’s high (15 bar) internal pressure and user-controlled coffee strength, temperature and milk content open a wider range of specialty black cup and white cup coffee options to the creative home barista. Facebook Page: “Latte Yourself” http://tinyurl.com/3bmw95w or via www.facebook.com/nescafedolcegustous The by-now-familiar web routine of manipulating an uploaded photo meets the newer trend of “latte art.” App will Tweet, post to your Wall, or download your mochafied portrait. More Facebook Page Coffee Play: Sweepstakes Word Scramble Brewed-coffee recipes.
Client: Nestlé U.S.A., Glendale, Calif. Product: Nescafé Dolce Gusto, single-serve coffee system First-ever Facebook advertising or presence. Agency: Marcus Thomas, Cleveland ECD: Joanne Kim CD: Jamie Venorsky AD: Leigh Ring CW: Kevin Delsanter Digital Head: Mike Strauss Project Mgr.: CarDala Carter Social Suppport/Planning: Allison Peltz, Katelyn Luysterborg, Michelle Venorsky Traffic support: Facebook text advertising to target coffee fans. Support agencies: OGM, Los Angeles (Facebook text advertising creative) Zenith, Los Angeles (Facebook media)