Miniterranean - Vacation in scale 1:87
In March, airline company Norwegian opened 7 new low fare flight routes to Mediterranean destinations, directly from Landvetter airport in Gothenburg. A campaign in print, online and outdoor media launched the destinations with focus on the low price - now we wanted to do something that conveyed the feeling from these places. The solution: display the sunny destinations - in scale 1:87. On more than 30 locations around the center of Gothenburg, small groups of suntanned vacationers now enjoy the Mediterranean sun and warm water.
Advertising Agency: Volt AB, Stockholm, Sweden Art Director: Karl Andersson Copywriter: Petter Nylind Account Director: Louise Wallgrenvia adsoftheworld.com