HBO

Information / Credits

Here We Come: Cut + Run Edits Compelling Moments for HBO Branding Spots HBO’s new campaign highlights its exceptional, compelling content by interweaving key moments into a rousing narrative. Edited by Cut + Run’s Akiko Iwakawa, “Here We Come” is a kinetic edit that, like a video flip book, unites quick flashes of character and drama in a seamless storyline that speaks to the overarching brand. “Moments,” edited by Cut + Run’s Stacy Peterson, emphasizes stand-out moments in HBO’s series around themes of human experience. Both keenly express what there is to love and anticipate about HBO’s upcoming programming line-up.

HBO Spring 2011 Spots: “Here We Come” & “Moments” Client: HBO E.V.P., Creative Services: Chris Spencer Creative Director: Cami Errante Executive Producer: Daniel Zibulsky Writer/Producer “Moments”: Erin Dee Editorial Company: Cut + Run “Here We Come” Editor: Akiko Iwakawa “Moments” Editor: Stacy Peterson EP: Rana Martin Producer, Cut + Run: Ashley Carrier VFX “Here We Come”: Stephen Potter/Cut + Run VFX Creative Director “Moments: Kieran Walsh/Carbon Music: "Here We Come" spot: "Everyone" by The Willowz. "Moments" spot: "One moment away" by The Afters Final Mix: “Here We Come”: Mike Ungar; Mike Garatty/Broadway Sound “Moments”: Glenn Ianaro/HBO Studio Productions