Collections in the Store: T-Shirt Collection A collection of shirts that were once Coca-Cola bottles! Hats Collection A collection of hats that were once Coca-Cola bottles! Accessories Collection Stunning bags, jewelry and accessories that were once Coca-Cola bottles! Sit-Down Collection Client: Coca-Cola Israel Concept, construction and production: Promarket Israel. Coca-Cola Israel launched an innovative and unique project this month: A Pop Up Store for recycled products. At a central location in Tel Aviv, the company opened a special shop offering a collection of products made from recycled Coca Cola bottles and cans. The campaign invites customers to bring bottles and cans to the store where they can purchase recycled products for bottles and a small additional price. The store is part of Coca-Cola Israel’s “Give it Back” campaign. Products displayed under the Pop Up Store’s “Coca-Cola Recycled Collection,” banner include shirts, jewelry, handbags and furniture made from recycled cans and bottles. The store opened during the Passover holiday, which marks regeneration and cleanliness in Israeli society. Coca-Cola decided that this holiday is suitable for increasing awareness of environmental renewal and sustainability. The purpose of the store is to educate the public about the benefit of recycling through the idea of “recycled fashion.” Visitors to the store will have an opportunity to see the recycling process that the products undergo, and the variety of options for producing recycled products. There are explanations of the processes, the method for manufacturing bottles, and more. Visitors are also exposed to guidance and information stations scattered around the store, and a special exhibition of artists who created a unique collection of “one off” design, furniture and fashion products especially for the store.
Agency: Promarketvia www.coloribus.com