On behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera. Once they stepped in front of the screen, it became clear from the girl's body language that she was not open to interaction as she averted her gaze. Additional signage informed the viewer that not making eye contact can be a sign of autism.
Advertising Agency: BBDO New York, USA Chief Creative Officer: David Lubars Executive Creative Director: Ronald Ng Creative Director / Art Director: Tim Wettstein Creative Direcor / Copywriter: Patrick Herold Director of Creative Engineering: JD Michaels Production Company: Grant Ave Director: Marjo Tremblay Director of Photography: Paul Blain Executive Producer: Michael Ching Visual Effects Company: Float Hybrid Entertainment Visual Effects Director: John Gaeta Digital Arts Supervisor: Peter Oberdorfer Gesture Control Engineers: David Bennett, David Tim Nyo Videographer: Dennis Liuvia www.coloribus.com