The most amazing ride you’ll ever have… in an elevator. Fanta is all about being less serious and transforming boring places into a world of fun. So, we turned an everyday elevator into an amusement ride full of unexpected features, giving consumers the full brand experience: fun times and delicious tasting Fanta. People actually started lining up to ride the elevator and many of them didn’t even want to leave. Proof that when it comes to Fanta, the only way is UP!
Advertising Agency: Ogilvy, Brazil Executive Creative Directors: Aaron Griffiths, Anselmo Ramos Creative Director: Eduardo Marques Art Directors: Bruno Ribeiro, Eduardo Doss, Paulo Engler Copywriters: Eduardo Marques, Rafael Donato, Rafael Campos Executive Producer: Peter Bassett Music Producer: Peter Gannon Executive Group Director: Fergus Hay Production Co: Definition 6 Executive Producer: Todd Morris Director: Paul Iannacchino, Jr. DP: Sean Donnelly Editorial Company: Definition 6 Photographer / BTS Film: Brian Alberth Director of Editorial / Senior Editor: Patrick Carpenter Editor: Aaron Mackof Assistant Editor: Dan Stephens Post Producer: Lisa Miller Music Company: Human, LLC Sound Design Company: Definition 6 Sound Designer: Matthew Curry Asst. Sound Designer: Ryan Cavanaugh Asst. Sound Designer: Nicholas Debruyn Sound Mix Company: Definition 6 Sound Design: Michael Barrett, Dan O'Sullivan Sound Mixer: Michael Barrett, Dan O'Sullivan Colorist: Sean Donnellyvia www.coloribus.com