Nissan Leaf
Smokeboard
The auto show has over 1,000 of there. But only one 100% electric, zero-tailpipe Nissan Leaf. TBWA Chiat Day and Nissan have created a strategically placed, spectacular outdoor board directly outside the New York Auto Show. One side of the board has a working tailpipe that spews exhaust into the air and a headline that points to the 1000+ cars in the auto show that come with them. The other side points to the zero tailpipe, 100% electric Leaf further validating the vision of sustainable mobility that Nissan wants to offer customers around the world. (It's important to note the exhaust is environmentally friendly. But the board still makes an poignant point about Nissan's competitors).
Advertising Agency: TBWA Chiat Day, USA Chief Creative Officer: Rob Schwartz Creative Director: Tito Melega Associate Creative Director: John Figone, Garman Yip Art Director: Kat Ford Copywriter: Joe Hagel Managing Director: Jon Castle Account Director: Ben Muldrew, Bonnie Schwartz Management Supervisor: Patrick Jones, Val Tyll Account Supervisor: Liz Lefler Assistant Account Executive: Kelly Glover, Colleen Toombs Product Strategy Director: Joel Weeks Business Managers: Jill Durand, Stephanie McCall and Robin Rossi Art Producers: Anna Willman Producer: Bob Daniels Project Manager: Alice Pavilsko Arthaus Retouching Producer: Eric Ortega Arthaus Digital Artists: Rick Legorreta, Yin Ulmen E-Graphics, Production Coordinator: Bob Hezlep Studio Designers: Paul Russell, Riki Komachi Copy Editors: Scott Roberts, Laurie Fisher
