Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. A giant pool table over 7x3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club. “Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Fox Sports and ESPN broadcasted live. Poolball is now touring around bars and pubs of Buenos Aires.
Advertising Agency: Ogilvy, Argentina General Creative Director: Gastón Bigio Head of Art: Jonathan Gurvit Creative Directors: Javier Mentasti, Maximiliano Maddalena Copywriter: Federico Fragola Art Director: Tomás Lavagno General Manager: Germán Yunes Managing Director: Diego Raspo Account Director: Georgina Roccatagliata Account Executives: Giselle Estevez, Jazmín Salas Production Director: Valeria Pinto Agency Producers: Federico Faralla, Gaston Sueiro BTL Producción Director: José Cardelli BTL Producer: Guillermo Astobiza Production House: Awards Cine Table Developers: Sodapasta Director: Viviano Romero Executive Producer: Guadalupe Gallardo Director of Photography: Pablo Iacovone Edition: Viviano Romero Post Production: La Sociedad Post Music Designer: Mariano Iezzi / CCCI Responsible for the client: Pablo Beltránvia www.coloribus.com