Cup Noodle is diet food and made for women who want to get themselves into shape. and this is low in calories, with only 120kcal per a cup. In order to raise interest in pursuing Cup Noodle in a diet, a image showing a girl naked below with a real skirt was installed in a telegraph pole. and this shows the skirt was taken off by eating Cup Noodle.
Advertising Agency: Adrich, Seoul, Korea Creative Director:Eun Myung hee Art Directors: Hwang Dong-Eun, Yang Ji-Hyun, Hong-Ah-Ruem, Jang Yoon-Ho Copywriter: Park Se-ra, Son Eun-Young Photographers: Duke Lee, Lee Wook-Hyung Additional credits: Choi Eui-Kyung, Jeon Jin-Soo, Sung Han-Seoung Published: March 2011via adsoftheworld.com