In March, Under Armour introduced its E39 compression shirt during the NFL Scouting Combine, and Heisman Trophy winning quarterback Cam Newton and Alabama wide receiver Julio Jones are among those who made headlines as their vital stats were assessed in real-time for viewers using this innovative new athletic evaluation improvement tool. At that time, Under Armour released a :30 teaser spot entitled "Julio Jones: UA E39," representing the latest collaborations between Under Armour, director Andre Stringer and his colleagues at Shilo and creative think tank WMIG -- and we promised to share more amazing results from this ongoing creative collaboration. By featuring Julio's authentic performance -- and Shilo's design-infused storytelling approach, guided by ideation from WMIG -- Under Armour's E39 technology is shown to be a phenomenal new way for athletes to maximize their full potential. In the words of Andre Stringer, "This piece continues our trajectory of pioneering a storytelling technique that mixes both live-action and design at the highest of levels."
Project Title: Under Armour "Julio Jones: UA E39" :60 Length: :60 Debut Date: 4/19/11 Film Location: Detroit, MI Client: Under Armour Creative Director: Brian Boring Senior Vice President - Brand: Steve Battista Director of Men's Brand Marketing: Brad Charron Ideation: WMIG Creative Director: Andre Stringer Writers: Andre Stringer and Nathan Caswell Associate Producer: Sheina Dao Executive Producer: Megan Kelly Director: Andre Stringer Production Company: Shilo Director of Photography: Joe Zizzo Editor: Nathan Caswell Assistant Editor: Hedia Maron Storyboard Artist: Ed Tranquino 3D Artist: Maurice Caicedo 3D Tracking: Matthew Broeska 2D Animator/Compositor: Gabriel Regentin 2D Animator: Stieg Retlin Designer: I-Ting Lee Roto: Carlos Rosario, Akira Uchinokura, Adriana Vellejo, Leslie Chung, Djeison Canuto Producer: Mariya Shikher Production Coordinator: Sheina Dao Line Producer: Jeremy Yaches Head of Production: Julie Shevach Executive Producer: Megan Kelly Telecine: Company 3 Colorist: Tom Poole Composer: Darrin Wiener Sound Design: Echolab Sound Designer: Gavin Little VO Record and Final Mix: Sound Lounge Mixer: Peter Buccellato VO Talent: Uch Martin