This April, RAC and AMV BBDO London are launching a new campaign spanning TV, outdoor and radio, aiming to drive membership, by showing that RAC fix you fast because they recognize that every journey is important. The new campaign shows that RAC understands that every journey is important, be it going to the dry cleaners, visiting mum or dropping off the kids and that if your car breaks down during one of these journeys, your whole day can break down too. Thatâs why they fix you fast. And thatâs why they have more dedicated patrols than any other breakdown service.The outdoor posters launch April 18th and visually demonstrate the insight, by showing the breakdown from the driverâs point of view. In each execution, a road sign ahead displays where the driver needs to be, and the headline reassures that RAC understand every journey is important, thatâs why they fix you fast.
Client: RAC Agency: AMV BBDO, London Country: United Kingdom Director: Therapy Films Production company: Therapy Films Copywriter: Milo Campbell Art Director: sonny adorjan Post production: Angel Soundvia www.coloribus.com