UBank's new campaign, created by Three Drunk Monkeys, takes a colourful look at habits. Through a light-hearted poke at bad habits, UBank encourages its customers to develop a habit that is actually good for them. A savings habit. The UBank USaver account offers 6.01%p.a. interest and has a unique Automatic Savings Plan feature that rewards its customers with 0.50%p.a. bonus interest for their good (savings) habits and loyalty if they make regular contributions from another Australian bank account. The campaign includes a new 30-second TVC shows that getting into a savings habit is as easy as other habits, like drinking coffee or chewing pens - only you get a reward for having a savings habit. It will be supported nationally with print and digital executions.
Category: Finance & insurance Client: UBank Agency: Three Drunk Monkeys, Sydney Production: Otto Empire Country: Australia Director: Ben Saunders Executive Creative Director: Justin Drape Executive Creative Director: Scott Nowell Creative Director: Noah Regan Art Director: Scott Dettrick Copywriter: Damian Fitzgerald Copywriter: Justin Ruben Copywriter: Jasun Vare Executive Producer: Jo Jo De Fina Producer: emma hoy Agency Producer: jade wannell Group Content Director: Carolyn Contois Strategic Planning Director: Fabio Buresti Strategic Planner: Fiona Lake Content Director: Eve Woolfson Content Manager: Naomi Iland Editorial and Colour: The Editors/Bernard Garry Sound Design and Mix: Simon Kane, Song Zu Recording Studio: Elliot Wheeler, Turning Studio Client Credits: Vanessa Sicari, Marketing, UBankvia www.coloribus.com