After a several year hiatus from television, Diet Pepsi is back and heading to the beach with a new spot featuring Sofia Vergara and David Beckham. When a craving hits, nothing is going to get in the way of Sofia and her ice cold Diet Pepsi. Faced with a crowded refreshment stand, she cleverly creates a Tweet to clear the beach - but her moment of refreshment is interrupted by a surprise visit from David Beckham.
Diet Pepsi "Beach Tweet" AGENCY: TBWA\Chiat\Day, Los Angeles Global Director of Media Arts: Lee Clow Chief Creative Officer: Rob Schwartz Group Creative Director: Brett Craig Creative Director: Xanthe Hohalek Interactive Creative Director: Marlon Hernandez Associate Creative Director: Gregg Clampffer Art Director: Helena Skonieczny Art Director: Mindy Benner Copywriter: Suzanne Sherwood Exec. Producer/Agency Producer: Anh-Thu Le Assistant Producer: Kaitlin Moore Managing Director: Bill Brooks Group Account Director: Mike Litwin Account Supervisor: Andrew DeBenedictis Account Supervisor: Andrew Krensky Account Executive: Kali Cushing Assistant Account Executive: April Shapiro Group Planning Director: Clyde McKendrick Account Planner: Thas Naseemmuddeen PRODUCTION COMPANY: HOLMES: Defender of the Faith Director: McG Director of Photography: Amir Mokri Executive Producer/Line Producer: Ben Dossett Executive Producer: Jeff Armstrong EDITORIAL: The Whitehouse Editor: Rick Lawley Assistant Editor: Rachael Waxler Producer: Kristin Branstetter POST: The Mill Senior VFX Producer: Asher Edwards Lead Flame: Tara DeMarco Flame Assist: Christel Hazard TELECINE: Company 3 Colorist: Stefan Sonnenfeld MUSIC: ELIAS Executive Creative Director: Jonathan Elias Executive Producer: Ann Haugen Creative Director: Dave Gold Composer/Remixer: David Wittman SOUND DESIGN: Stimmung Sound Designer: Gus Koven Producer: Kristina Iwankiw MIX: Lime Studios Mixer: Rohan Young