The Illinois Lottery is kicking off a multi-faceted marketing campaign to promote its new Cash for Life instant tickets, illustrating the lengths winners may go to so that they stay alive and keep getting cash. Energy BBDO & Proximity Chicago created the integrated campaign, with support from Proximity Chicago. The Cash for Life suite of games includes three ticketlevels: a winning one dollar ticket earns $500 weekly, a two dollar ticket earns $1,000 weekly, and a five dollar ticket earns $2,500 weekly, for the life of the winner. As the tagline states, âThe longer you live, the more you getâ, and that means taking extra precautions to maximize winnings.
Client: Illinois Lottery Agency: Energy BBDO, Chicago & Proximity Chicago Production: The Sweet Shop Country: United States of America Director: Peter Martin Planner: Susan Pitt Planner: Edward Revis Account Director: Nicole Torrillo Chief Creative Officer: Dan Fietsam Creative Director: Jonathan Linder Creative Director: Grant Tennison Art Director: Aaron Pendleton Executive Producer: Phillip Detchmendy Agency Producer: Kent Smith Editor: Carlos Lowenstein Photographer: Taylor Castle Retoucher: Doug Stanley Writer: Miller Jones Account Supervisor: Melissa Slonski Director of Photography: Barry Parrell Editing House: The Whitehouse Editorâs Assistant: Lars Makie Transfer: Filmworkers Club (Michael Mazur) Music Company: Spank Music Music Directorâs Name: Gary Soundvia www.coloribus.com