Wireless has put the world at our fingertips - to an almost literal degree. In a spot for CTIA (The Wireless Association), that is built upon a visceral, larger-than-life representation of wireless technology in our everyday lives,GMMB shows us the power of innovation to control many things by unleashing the capabilities of our wireless devices. A woman who forgot change for a parking meter does better than begging to change a dollar in a store: She uses her nimble fingers - mirroring the interactive experience of the wireless world - to access her bank account to pay for her parking meter. A man beside an industrial building uses the same authoritative, tech-savvy hand gestures to command a fleet of semis. A doctor on her lunch break sorts through a digital world of MRIs before her, highlighting the ease with which the internet co-exists with the medical world. And even the fireman, who epitomizes the active, on-the-ground hero, fights his nemesis virtually, waving his digits about to identify the source of a raging high-rise fire.
Advertising Agency: GMMB, USA Creative Director: John Gundlach Associate Creative Director: Jen Harfeld Senior Copywriter: Don Corrigan Producer: Gabriel Kornbluh Prod Co: Hello & Company Director: Mehdi Norowzian DP: Chris Blauvelt EP: Carl Swan Head of Production: Alexandra Chamberlain Producer: Jay Spangler Editorial Co: Cut + Run NY Editor: Akiko Iwakawa Asst. Editor: Stacy Peterson EP: Rana Martin Producer: Ashley Carrier Post/Effects Co: Absolute Post Lead VFX/Inferno Artist: James "Krispy" Cornwell EP: Sally Heath Producer: John Skeffington Telecine Co: The Mill NY Colorist: Fergus McCallvia adsoftheworld.com