Shaving technology is getting out of control. In this campaign for the introduction of the BiC Flex 4 Razor we poke fun at unnecessary shaving technology by introducing a fictional hands free shaving system with 11 rotating micro-blades, the RoboRazor. The point being of course being, you don't need a RoboRazor or anything ridiculous like that. All you really need is a BiC Flex 4 for a great shave at a great price.
Advertising Agency: CP+B, USA Worldwide Chief Creative Officer: Rob Reilly Executive Creative Director: Aaron Starkman Art Directors: Simon Au, Jon Lane Copywriter: Andrew Caie Copywriter / Producer: Liliane Clune Integrated Head Of Interactive Production: Christine Harron Integrated Producer: Natalie Sammut Production Company & City: Untitled Films, Toronto Director: Curtis Wehrfritz Executive Producer: Lexy Kavluk Line Producer: Amalie Bruun Director Of Photography: Sean Valentini Post Production & City: Panic & Bob, Toronto And Alter Ego Executive Producer: Sam Mclaren / Panic & Bob, Meredith Gauley / Alter Ego Editor: John Evans Assistant Editor: Kate Brascoupe Music Company & City: Rmw Music, Toronto Music Producer: Ted Rosnick Composer: Jim Guthrie Sound Design Company & City: Rmw Music, Toronto Sound Designer: Vladimir Nikolic Animation Company & City: Alter Ego, Toronto Animator: Scott Renaud Executive Producer (Animation Co): Meredith Gauley Colourist: Wade Odlum Flame Artist:Darren Achim Motion Graphics Designer/Animator: Scott Renaud Group Account Director: Grace Castaneda Account Director: Hayley Taylor Cognitive Anthropologist: Doug Potwin Communication Planner, Vp: Cathy Collier Media Planner: Jane Healy Media Buyer: Joel Nicollevia adsoftheworld.com