The Partnership at Drugfree.org, Publicis NY and Tool Director Sean Ehringer use humor to approach the difficult and potentially awkward dynamic between teenage drug users and their concerned parents, and send them to a source for better advice. Typical Conversation dispenses with a script to show how futile and predictable I-know-you're-doing-drugs conversations can be. When a daughter returns home, she finds her mother waiting for her in the foyer. "Awkward confrontational accusation," the mother bellows, holding up a drug-stocked plastic bag. "Automatic denial," shrieks the daughter. They trade verbal blows: mother - "Skeptical response"; daughter - "Phony excuse you'll see right through"; mother - "Angry, irrational statement I'll regret later"; daughter - "Fake emotional whimper." "Desperate, confused empty threat," the mother screams finally, as her daughter storms away.
Client: DrugFree.org Agency: Publicis Production: Tool of North America Country: United States of America Client: The Partnership at Drugfree.org Spot Titles: Typical Conversation, Save, Under the Bed Agency: Publicis CCO: Rob Feakins ECD: Simeon Roane CD: James Rothwell (Under the Bed) ACD(s): Larissa Kirschner (Under the Bed, Typical Conversation), Jason Gorman (Save, Typical Conversation), Jeremy Filgate (Save, Typical Conversation) Account Supervisor: Sara Tavrow Senior Producer: Lauren Schneidmuller Prod Co.: Tool of North America Director: Sean Ehringer DP: Marten Tedin EP: Brian Latt EP Digital: Dustin Callif Producer: Jeff Tanner Prod. Sup.: Kevin Clark Prod. Designer: Janet Nelson Editorial: MacKenzie Cutler Editor: Dave Koza Producer: Melisa Millervia www.coloribus.com