GREG GRAY DELIVERS ACTION PACKED COPS AND ROBBERS AD FOR LUNCH BAR Greg Gray has directed Michael Winslow aka Sgt. Larvelle "Motor Mouth" Jones of the Police Academy movies in a brand new Lunch Bar commercial. The ad is an offbeat, action film featuring a bank heist with a twist. According to director Greg Gray, “The bank heist was great fun to design. There was no prerequisite. It had to be dramatic, interesting, but most of all it needed to showcase different sound effects. Planning that scene must have been scary for the neighbors. It took me back to my cops and robbers days, mimicking sound effects of guns and cars, American police and sirens. My throat is still sore! " The new commercial continues the Lunch Bar focus on ordinary people with unexpected talents and reinforces the brand’s proposition of "much, much more" than meets the eye. That’s where the term "Oviaas" comes in which is South African township slang a derivative of the exclamation "Obviously."
CLIENT/PRODUCT: Cadburys Lunch Bar TITLE: “Voice-over…” AGENCY & CITY: Ogilvy Johannesburg EXECUTIVE CREATIVE DIRECTOR: Fran Luckin CREATIVE DIRECTOR: Mariana O’Kelly ART DIRECTOR : Chantelle dos Santos COPYWRITER: Dan Parmenter DIRECTOR: Greg Gray PRODUCTION CO & CITY: Velocity Films South Africa EXECUTIVE PRODUCER: Peter Carr / Nicola Valentine PRODUCER: Helena Woodfine DIRECTOR OF PHOTOGRAPHY: Paul Gilpin ONLINE POST PRODUCTION CO & CITY: Blade Johannesburg EDITOR (& COMPANY): Ricky Boyd / Deliverance Post Production AIR DATE: 16th April 2011 COUNTRY OF ORIGIN: South Africa COUNTRY OF BROADCAST: South Africa RUNNING TIME: 45 seconds AGENCY PRODUCER: Debbie Dannheisservia www.coloribus.com