Dove

Information / Credits

SapientNitro, New York created a :15 television spot and a web video to capture the singular and unique moments of decadent pleasure that women experience while enjoying DOVE Ice Cream Bars. Take No Prisonersâ is now airing on national mainstream media networks including Fox, CBS, ABC, and NBC, as well as online. To capture âthe extended momentsâ of eating pleasure, SapientNitro used special motion control camera techniques involving five different speeds shot in live action style but edited with fluidity to convey the creamy essence of the bar and showcase the beauty of the product.

Client: Dove Agency: SapientNitro, New York Production: SapientNitro Country: United States of America Director: Vittorio Sacco- from C-Entertainment Director: Kathi Prosser- from The Sweet Shop Group Account Director: Lance Porigow Chief Creative Officer: Kathy Delaney Copywriter: Susan Phuvasitkul Art Director: Rachel Donovan Senior Agency Producer: Erika Best Editor: Russell Icke - from White House Post Head of Production: Andy Wilcox Business Affairs: Jen Kurtzman Account Supervisor: Riyhana Bey