One of two new action-packed Sony Ericsson commercials by McCann, Germany for the new Xperia Play, a crossover between Playstation and smartphone. Both commercials are going Pan-Europe this spring and feature a young man gaming on his smartphone. Suddenly something escapes from the gaming world and becomes reality causing havoc. An incoming phonecall interrupts the game and everything returns back to normal. Almost.
Client: Sony Ericsson Agency: MCCANN Production: R Force Film Country: Germany Director: Peter Dietrich Executive Creative Director: Erich Reuter Creative Director: Stefan Hempel DoP: Niels Boon Agency Producer: Nick Conradtvia www.coloribus.com