Challenge: To communicate that with Big-Bloom bubble gum kids can blaw the biggest bubbles of all. Solution: To demonstrate how big the bubbles can get with Big-Bloom, we utilised the large marker balloons often found outside shopping centres, hypermarkets and car showrooms. as the bubble gum and then attached a life size kid model to the We created the balloon to be the same colour balloon. The overall effect was as if a child had floated skywards attached to a large bubble of Big-Bloom. Success : It immediately caught attention with very llttle media The activation created considerable buzz and got us free publicity on both spend, Klds loved lt and parents hated it. TV ond in press. All for a negligible media cost.
Advertising Agency: McCann Worldgroup, Bangkok, Thailand Chief Creative Officer: Martin Lee Creative Director: Thidarat Nitikijphaiboon Art Director: Wuthinan Jindafai Copywriter: Asana Kaoianvia www.ibelieveinadv.com