SLIM's young directing duo ZCDC team up with Cutwater, San Francisco to tackle Ray-Banâs newest campaign with a style that sets them apart. With seven short films hitting the web this week (4/5/11), these two have managed to stay true to their visual roots, focusing on films that are all about great storytelling. What makes this campaign stand out is that each of the seven short films is completely unique, even while the overarching aesthetic keeps the trademark look and tone of ZCDC. Whether working with purely visual storytelling, an actor driven piece or straight narrative, this campaign is thoroughly engaging. Having shot and edited the pieces themselves, ZCDC are part of the new generation of directors that do it all.
Client: Ray Ban Agency: Cutwater, San Francisco Production: Slim Pictures Country: United States of America Director: ZCDC Executive Creative Director: Chuck McBride Creative Director: Travis Britton Art Director: Devin Gillespie Copywriter: Derek Szynal Executive Producer: Tom Weissferdt Producer: Bianca Darville DoP: ZCDC Agency Producer: Bill Spangler Editor: ZCDCvia adsoftheworld.com