Gravity, Meet Your Archenemy. A 72 square foot ASICS shoe that actually floats off the ground. No CG, no special effects!
Product: ASICS new ultra-lightweight GEL-Blur33. “Levitation” Executive Creative Director: John Vitro Creative Director: KT Thayer Art Director: Kevin Lukens Art Director: David Reyes Art Director: Ali Filsoof Copy Writer: Schuyler Vanden Bergh Account Supervisor: Danielle Chalin Group Account Director: Michael Catanzaro Agency Producer: Mickey Strider Director: Alex Ogus Production/Editing: TWC Client: ASICS America Corp.