Aim: To demonstrate the breath-freshening effect of Wrigley‘s Orbit Ice Mints, in and around popular Ski locations. Idea: We used giant installations, displaying a face in profile and cleverly positioned them in front of active snow cannons. Success: The installations were an instant motif of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria.
Advertising Agency: PKP BBDO, Vienna, Austria Creative Director: Christian Gosch Art Director: Karl Royer Copywriter: Christian Gosch Photographer: Thomas Tatzl Published: December 2010via adsoftheworld.com